Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

UK bus operator Stagecoach is aiming to reposition bus travel as an affordable, sustainable and modern choice, while driving ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...

Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...

Brand models are necessary and important pieces of work, but marketers overcomplicate them with too much fiddling and overly ...

Meta CEO Mark Zuckerberg claims AI “superintelligence” - which surpasses human intelligence in “every way” - is within reach.

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...