Marketing Management - More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams ...

As performance marketing loses effectiveness, brands must refocus on trust, relevance, and cohesive brand experiences to ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: ...

Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace. That's according to a survey conducted by Lokalise of 1,000 knowledge ...

Companies need a new game plan to get found in search engines and AI chatbots. Free event from MarketingProfs and Search ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...