Informa TechTarget and Demandbase's collaboration empowers go-to-market teams to prioritize and engage the most relevant ...

CEO Tejas Manohar details how the CDP market is evolving, and why investors are betting on Composable CDPs as the future.

B2B Campaign Optimization Series is your go-to event for insights on creating campaigns to engage buyers & drive high-impact results ...

Xactly Intelligence is a new AI-powered program combining Xactly’s Predictive AI models with new innovative Generative AI ...

Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the… ...

Enlyft, an AI-based sales intelligence provider, has announced an integration with intent data provider Bombora. The company will… ...

By Jon Russo, Founder & CEO, B2B Fusion We're still not yet hitting the full promise of what Marketing 2.0… ...

SmartZip Analytics, a SaaS-based predictive marketing technology provider, announced that it has secured $12 million in Series B… ...

Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will… ...

Adobe is expanding the capabilities of its Real-Time Customer Data Platform to help B2B brands coordinate account-based experiences… ...

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back… ...

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back… ...