Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering ...

A real transformation occurs when collaboration replaces control and leaders show up not to manage but to participate, says HSBC chief digital officer.

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Publicis Sapient has launched a new focus area in India to help global enterprises to build, scale, and transform their global capability centres (GCCs). According to the digital business ...

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A city’s skyline is more than just its architecture; it is a reflection of its culture, energy, and identity. Among the visible elements shaping this urban aesthetics is out-of-home (OOH) advertising.

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.