PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the ...

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. This is a clear signal for ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves ...

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.