UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising ...