The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

There will be no shortage of Super Bowl ad rankings and metrics in the coming days, especially the day after the game, when ...

Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay ...

Smoothie King hired Claudia Schaefer as chief marketing officer, bringing her back into the quick-service space after an ...

The Muppets ad will air in the fourth quarter of the game; the campaign will include streaming, online video, audio and paid ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

Among the notable campaigns for Jan. 31: four Super Bowl spots along with new campaigns for Angry Birds, Heinz U.K. and Major ...

Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has ...

Instacart’s Super Bowl ad includes mascots such as the Old Spice guy, Chester Cheetah, Jolly Green Giant and Mountain Dew’s ...

The Super Bowl ad categories that have shown the most growth are tech, particularly ads hawking the latest AI products, as ...

Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.