Gen Z teens are posting less and guarding their social credibility—so brands must earn trust in quieter, more creative ways.

VAB report cites growing number of YouTube video takedowns for standards violations. Separate reporting by Adalytics and Ad Age shows advertisers get limited data and no automatic refunds when ads run ...

Wimbledon's biggest influencer is AI, Google's Veo 3 is being used to make commercials, Guess jeans generated a print model ...

Kardashian says she wanted a visual world that’s “light, airy and a little dreamy” for her better-for-you snack brand.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...

VAB report cites growing number of YouTube video takedowns for standards violations. Separate reporting by Adalytics and Ad ...

Disney reported better-than-expected third-quarter earnings, with continued growth at its parks and streaming business.

The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...