There will be no shortage of Super Bowl ad rankings and metrics in the coming days, especially the day after the game, when ...

Before Q4 2024, Adam implemented ezID to integrate first-party data identity protocols. Almost immediately, his revenue per session (RPS) jumped by 21%. He soon discovered that advertiser platforms ...

Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay ...

Smoothie King hired Claudia Schaefer as chief marketing officer, bringing her back into the quick-service space after an ...

Are you a print subscriber? Activate your account. By Jack Neff - 12 min 4 sec ago By Erika Wheless - 1 hour 12 min ago By Pete Blackshaw - 4 hours 42 min ago By Gillian Follett - 4 hours 42 min ...

The Muppets ad will air in the fourth quarter of the game; the campaign will include streaming, online video, audio and paid ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

Among the notable campaigns for Jan. 31: four Super Bowl spots along with new campaigns for Angry Birds, Heinz U.K. and Major ...

Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has ...

Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.