The McDonaldland characters have returned as the chain leans into nostalgia and tries to attract Gen Z. (McDonald's) By: ...

From WPP's succession saga to Publicis' new-business tear, there was no shortage of drama in the agency sector during the ...

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.