According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Texas women's basketball program will earn $1 million in NIL money for participating in this week's Players Era event in Las Vegas that includes two games.

Arch Manning didn't simply rebuild his reputation on the field this fall; he reinforced the unrivaled earning power that comes with being Texas's starting quarterback. New figures from the Houston ...

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

LUBBOCK - True feelings often get revealed in the digital town square. Texas Tech fans were apoplectic after a 41-27 loss to Colorado last November. The chairman of the Tech board of regents was so ...

There’s a new kind of energy in Lubbock. You can feel it in the corridors of Jones AT&T Stadium and the chatter echoing across college football. Texas Tech is no longer lurking in the shadows of ...

Although the Texas Longhorns were snubbed from this year's College Football Playoff, the team's star quarterback is back on ...

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...

Texas quarterback Arch Manning's NIL earnings have drawn scrutiny throughout his college football career, but for different reasons. Manning's NIL deals are not made publc, but projections provide a ...

Texas Tech has been under a lot of heat as they flex their name, image, and likeness (NIL) muscles on the recruiting trail and in the transfer portal. Their newfound NIL war chest and blueprint for ...

Texas is building some significant momentum on the recruiting trail under head coach Steve Sarkisian, and some college football fans believe the surge isn't only a reflection of the Longhorns' culture ...

For years, many have advocated that participation in college athletics is “work” and, consequently, college athletes should ...