The topic of name, image and likeness sparks debate amongst generations of college sports enthusiasts. Regardless of what ...

Programs across the country have made significant investments in building NIL infrastructures to attract and retain top-tier ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

Barkley showed love for his alma mater, but made it clear he won’t continue giving endless amounts of money to support what ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player ...

The College Sports Commission (CSC) has softened its stance on NIL payments to student-athletes in yet another change of ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The Boozer twin have taken a stylish step into the NIL world by inking a new deal with Crocs, joining a growing list of ...

The deal opens doors for Bell to expand his platform, including plans to highlight local games and uplift youth in the ...

Lawyers in the settlement allowing revenue sharing in college sports and the commission overseeing NIL deals agreed on ...