The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of ...

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike ...

Nike warns NBA fans as Victor Wembanyama helps the Spurs upset the Thunder 111-109 in his return, advancing to the NBA Cup final.

There are quiet sneaker debuts, and then there are pairs that basically kick the gym doors open and demand attention. In the ...

Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike hosted its Future Game experience in Oakland. During the game, AJ ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

Stan Van Gundy makes a controversial on-air joke about Victor Wembanyama being an "alien" who may be deported from the U.S.

UConn and USC turned a women’s college hoops matchup into a historic Nike Kobe tribute with every player wearing a different ...

After months of leaks and individual releases, Nike and the NBA officially unveiled all of their City Edition jerseys for the 2023-24 season on Thursday. The announcement comes one day before the ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...