Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

When it comes to AI, this week offered both good and bad news for Apple. The good news for the world's most valuable company ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

Apple stock was up in premarket trading after the iPhone maker posted first-quarter earnings results that beat expectations.

Key Takeaways Apple is seeing record iPhone upgrades with the rollout of Apple Intelligence, CEO Tim Cook said during the ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.

Apple CEO Tim Cook says the new AI feature, available on the latest devices, has boosted sales in regions where it's offered.

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

Oppenheimer downgraded Apple from "outperform" to "perform" because it is struggling to adapt to a competitive AI landscape.

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook. On the conference call Thursday, Cook said that the year-over-year ...