The new boss at Starbucks came very close. The leaders of Apple and GE were close too. But so far, no CEO has scored a $100 ...

Starbucks is bringing back one of its old initiatives: having baristas write customer names on cups. Not everyone is happy about it though.

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Survey from Deutsche Bank shows stronger intent to buy at Starbucks, but analysts say transformation will take time ...

Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Much has been said about Chipotle (CMG) and Starbucks (SBUX) in restaurant circles over the past year. Chipotle finds itself ...

Starbucks' big bet on reestablishing its cafes as community coffeehouses is showing early signs of paying off, according to ...

Consumer price sensitivity has hit brands unevenly, with Applebee’s and Starbucks suffering extended traffic declines while ...

Late last year, newly-minted CEO Brian Niccol announced major changes in the Starbucks pipeline—including plans to cut down its menu by a whopping 30%. And while we're still waiting with bated breath ...

Starbucks hemorrhaged customers last year, and it will now face a rapidly-expanding Chinese competitor for American coffee-drinking dominance.

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...