As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Survey from Deutsche Bank shows stronger intent to buy at Starbucks, but analysts say transformation will take time ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting last ...

Starbucks has been making big changes as part of its “Big Fix.” Under new CEO Brian Niccol, who took the helm in Aug. 2024, ...

Sen. Bernie Sanders (I-VT) is calling out Starbucks (NASDAQ:SBUX) after the company paid new CEO Brian Niccol about $96 million for just four months of work last year. In an online post, Sanders ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.