Ikea and Best Buy have launched a pilot program putting Ikea kitchen and laundry displays in 10 U.S. stores. Shoppers can design spaces with Ikea staff and pick appliances with Best Buy associates. The move comes as Best Buy faces soft sales driven by tariffs, a weak housing market, and slower tech demand.

This partnership marks Ikea's first time marketing through another retailer — but it's only in a handful of locations so far.