Games South Korea's Kim Kyeong-ae (L) and Seong Ji-hoon are in action during the mixed doubles curling final against Japan at the Asian Winter Games at the Harbin Pingfang Curling Arena on Feb. 8, 2025.

Harbin could consolidate its position as one of the world's leading winter tourism destinations. If used properly, this edition of the Asian Winter Games could be a turning point for the city and the rest of the northeast region, transforming it into a global center for winter sports and ice and snow-related tourism.

People pose for photos with a snow sculpture of "Binbin," mascot of the 2025 Asian Winter Games, at the Harbin Ice-Snow World in Harbin, capital of northeast China's Heilongjiang