Below, I will highlight the effects of a TikTok ban on 170 million monthly active users in the U.S. Some of the implications: ...

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.

YouTube recently announced a slew of new video creation tools for its TikTok-like Shorts feature. This thrilling announcement ...

Trump signed an executive order in January, which only delayed TikTok's ban by 75 days ... Experts say rivals such as Instagram Reels and YouTube Shorts could benefit if Trump's efforts to ...

Advt Artificial intelligence startup Perplexity recently expressed interest in buying TikTok, as did a joint venture involving YouTube mega-celebrity MrBeast. Trump, though he supported a ban in ...

Others are hedging against a ban by selling in other TikTok Shop markets like Mexico. Advertisers similarly planned to shift spending to other platforms like Instagram reels and YouTube shorts ...

In a major push to compete with TikTok, YouTube has unveiled new creation tools for Shorts, including a revamped editor with ...

One day before the deadline to enforce the U.S. TikTok ban, President Donald Trump announced ... including bids from YouTube star James "Jimmy" Donaldson — popularly known as MrBeast — and ...

President Trump revealed he had once again extended the TikTok sale deadline 75 days. See who's currently leading in the sales bids.

Trump’s promise to further delay enforcing the ban will likely mean that TikTok’s 170 million American users can continue to use the popular short-form video app for the foreseeable future.

aiming to simplify and enhance the editing process for short-form content creators. The updates come at a time when TikTok faces uncertainty in the US, potentially allowing YouTube to attract more ...