Taco Bell just had an entire conference/gathering/event to drop several new food and drink items that will be arriving this year and beyond. Live Mas LIVE turned out to be a pretty big deal, or at least Taco Bell made it feel that way by inviting celebrities and renting out the Brooklyn Paramount Theater.

Orange and yellow confetti swirled from the sky, as the Brooklyn Paramount’s theater screen displayed a cheese-encrusted taco the size of a school bus. Bells chimed. iPhone-cradling arms swooped upward like periscopes,

Taco Bell and other chains are leaning into limited-time-offer menu items as a way to experiment. That means fans shouldn't get attached to new items.