This article explores the evolution of the Super Bowl halftime show from a simple interlude featuring college marching bands ...

For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game.

The Philadelphia Eagles won the Super Bowl against the Kansas City Chiefs. The Philadelphia Eagles weren't the only winners ...

For the first time ever, the game will include a Super Bowl-style halftime show. The list of artists for the halftime show ...

FIFA president Gianni Infantino shares excitement for Club World Cup this summer, and the World Cup next year during TV ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million people who ...

That all changed in the early 1990s. Super Bowl XXVI featured the Washington Redskins and the Buffalo Bills and the halftime ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

The eyebrow-raising comment follows Kendrick Lamar's controversial Super Bowl performance, where he famously sang his Drake ...