Are you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based ...

Put simply, it offers a boatload of tools to make the most of the platform, such as Story Boost to get more views on a story ...

Snap is back in the race — this time with its own AR smart glasses. Snap just announced its next-gen “Specs”—and it’s a big ...

Big Tech has been on a mission to find the next technology that would become as pervasive as the smartphone. Nearly two decades after the first iPhone launched, Silicon Valley thinks it’s finally ...

Yet, AR glasses and the like have struggled to connect to the wider consumer base despite the tech being embedded in some of ...

With smart glasses set to become the latest battleground for the global tech giants, many are turning to established retail ...

Snap is returning to the consumer augmented reality market with a new pair of smart glasses called Specs, slated to be ...

Toward the end of Tuesday's trading session, Snap announced that it is launching a new line of tech-enhanced eyeglasses called Specs. In the announcement, made at this year's annual Augmented World ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to ...

Snap has announced its next pair of smart glasses will come out in 2026, will finally bring AR tech to the public, and will ...

Snap Inc. today announced its most ambitious entry into augmented reality yet, revealing plans to launch the 'Specs' (so, ...