Artificial intelligence is coming for the quietest corners of the frame. Elon Musk’s xAI is pitching technology that can slip ...

One last type of ad to be aware of is the interactive, shoppable options that will be coming very soon, especially on Amazon ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Retail media networks are moving away from static placements toward dynamic, data-driven advertising environments.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

Even before the generative AI boom, there were companies offering ways to digitally inject ads into media, including ...

Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

A new tool showed off by xAI dreams up AI-generated product placement that "weaves" into existing TV shows and movies.

Abstract: Study investigates the transformative impact of Artificial Intelligence (AI) and Machine Learning (ML) on programmatic advertising. These technologies are revolutionizing the efficiency and ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Paul Harrison has previously received funding from ASIC, the Consumer Action Law Centre, and the Department of the Environment, Heritage and the Arts. He is a member of the Consumer Policy Research ...