The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

Joel Tadman tests the Tour Edge Exotics ball on the launch monitor and the golf course to see what golfers can expect from ...

The Tour Down Under will start with a prologue in 2026, only the second time the race has ever done so. This individual time trial is only 3.6 kilometres long and takes place in Adelaide's Victoria ...

Titleist's low-launch, soft-feel specialty ball just got a sweet new update. Titleist's AVX is quite a unique proposition in ...

For some golfers (myself included), there is a lot to like about playing a soft-feeling golf ball. The sound off the putter, ...