We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.
Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...
A surf park and a go-kart arcade are among the entertainment venues that have recently opened. Still to come: VAI Resort and Mattel Adventure Park.
Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...