The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
Crocs Celebrates The Beatles With Groovy ‘Yellow Submarine' Clog Collection: Shop It Here
Crocs is celebrating the timeless magic of The Beatles with an exclusive collection of classic clogs and themed Jibbitz ...
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New Mascot At Rutgers-Newark Unveiled, Local Students Design Apparel
NEWARK, NJ — The following news release comes courtesy of Rutgers University-Newark. Find out how to post announcements or events to your local Patch site. Newark yesterday unveiled its new ...
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Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing ...