Mattel CEO aims to offset Trump’s tariffs by shrinking manufacturing, making more movies
We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.
Due to tariffs, Mattel will offset toy production with more movies like Barbie
According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...
Master of Mattel's Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie'
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
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After BARBIE Mattel Films is Crafting Its Future By Recruiting Indie Filmmakers From Sundance
Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...
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After Margot Robbie & Greta Gerwig’s Barbie Grossed $1.4 Billion, Hollywood’s Next Toy Movie Should Be Obvious
Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Mattel Has Good Long-Term Outlook, But Is A Short-Term Hold
Mattel's stock has been doing well, recently trading near its 52-week high after strong earnings. Find out why MAT is a Hold.
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
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Master of Mattel’s Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie’
You have to do that in independent film.” Mattel has capitalized on “Barbie’s” success, announcing more than a dozen film and TV projects. It enlisted Travis Knight, a director known for ...