Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...

A new Masters of the Universe Origins exclusive has arrived from Mattel Creations as the first ever Club Grayskull figure is ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

A new exhibition coming to Corey Helford Gallery on March 15 will be “the perfect kickoff” for toy company Mattel Inc.’s 80th ...

We Build the LEGO Jurassic Park tyrannosaurus rex skeleton, a surprisingly huge set that comes with Dr. Grant and Dr. Sattler ...

Mattel Masters of the Universe collectors need to mark their calendar for the first Walmart Collector Con of 2025 Two ...

Dinero the Dachshund dog has an adorable bedtime ritual, and it involves a comically oversized dinosaur plush toy by the name ...

Two iconic ‘80s action brands unite in this new line of mashup action figures. Characters include Lion-O and Battle Cat-Man ...

While the toy market is in decline ... While Lego sales jump, rivals are stuttering. Mattel, the maker of Barbie, said net sales were down 1% in 2024 versus the previous year.