Walk through a human-scale Barbie DreamHouse and fashion doll history at ODU exhibit
Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation of the 1979 plastic version. The ...
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.
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Mattel honors Brazilian disability advocates with ‘friendship’ Barbie dolls
Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday.
G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...
'Out of the Box' Barbie exhibit at ODU Barry Art Museum
NORFOLK, Va. — Old Dominion University's Barry Art Museum's "Out of the Box: a Barbie Doll Retrospective" exhibit examines ...
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Alicia Keys Gets The Barbie Treatment with Her Own Role Model Doll
Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.
Mattel Laying Off 120 Workers As Part Of Cost-Cutting Push As Toymaker Also Reckons With Tariffs
Mattel, the toymaker known for Barbie and Hot Wheels, plans to lay off 200 workers as toymakers face looming disruption from ...
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Barbie Is Honoring Alicia Keys With Her Own ‘She is the Music’ Doll
Shop the women in music Barbie dolls here According to Mattel, “The 2025 Barbie Women in Music: Career of the Year set features two distinct industry roles – Musical Artist and Tour Manager – designed ...
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Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...