Still, relying only on a live audience limits their reach. “Core fans will watch hours of streams,” says Rafael Rocha, CEO of the marketing agency NuWave Digital. “Everybody else will ...

Hulu disappointed people with its glitch-prone Oscars streaming this past weekend, while TV viewing was fine. It was just the latest streaming meltdown for a popular live event.

Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, ...

Radio can thrive by adopting live streaming tactics like digital platforms, interactive features, and exclusive content.

Cory Zachman has been promoted to Chief Technology Officer and Shahar Bar appointed SVP, Product & Marketing. FRISCO, Texas— MediaKind has announced the promotion of Cory Zachman to Chief Technology ...

Capcom used Stream Hatchet's technology and agency resources to support the highly successful launch of Monster Hunter Wilds ...

Twitter?s live streaming capabilities came out quietly earlier this year but has already served up some of its biggest marketing content in the few months since it debuted. One of its biggest lands ...

Sideqik, a GameSquare (NASDAQ:GAME) company focused on influencer marketing and intelligence, has signed a multi-year ...

State Farm Insurance sponsored Yahoo?s mobilized live-stream coverage of the National Basketball Association?s trade deadline with humorous video ads that had a sports theme. Yahoo?s the Vertical with ...