AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the ...

The portfolio outlines six core CTV ad formats: Pause, Menu, Screensaver, In Scene, Squeezebacks, and Overlays. These formats were developed from more than 100 submissions collected through the Ad ...

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

The next wave of media businesses will gain their advantage by adopting a single, integrated, AI-First platform like Akta, ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

H ollywood has produced another gripping drama. Netflix’s and Paramount’s $100bn battle to buy Warner Bros Discovery has ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B marketers through high-attention placements, AI-powered tools and expanded personalization.

A federal judge on Tuesday granted the Department of Justice’s (DOJ) request to publicly release scores of records from a sex ...

Established as part of the One Big Beautiful Bill Act signed earlier this year, the “Trump accounts” are intended to give ...