Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B marketers through high-attention placements, AI-powered tools and expanded personalization.

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

As India becomes linkedin’s power base, the platform’s professional core is giving way to emotion-led content and personal ...

Read on to know how short duration reels on the Swiggy-owned Dineout app might affect restaurants' visibility and competition ...

OpenAI’s flagship chatbot may be on the verge of a major shift in how it makes money, with a leak suggesting that advertising ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally for enterprise brands.

Mario Nawfal has a knack for getting Mr. Musk’s attention online, and for turning that into big business. When the far-right ...

People like watching videos more than reading these days. Explainer videos are a great way to share ideas quickly and clearly ...

Watch out for future trends like AI creating audio and a move towards social media acting more like search engines (Social ...