Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

By analysing first-party data, like lead generation forms, conversions and platform insights, the tool automates audience targeting to enhance ad performance.

If your campaign aims to generate leads, you should be using LinkedIn lead gen forms (LGF). An LGF is prepopulated with the relevant persons' information from their LinkedIn profiles, so all they have ...

A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation forms, require ongoing monitoring and maintenance to ensure optimal performance ...

LinkedIn has enhanced its Predictive Audiences capabilities with new artificial intelligence modeling to help marketers build audience profiles based on their company data and LinkedIn's first-party ...