Capital Press

Lay’s revamps to make clear that chips are made from potatoes

Lay’s has a potato chip manufacturing plant in the Vancouver, Wash., area. Several growing entities in the Pacific Northwest ...

Frito-Lay eliminates 500 jobs as it closes Orlando plants

Food giant Frito-Lay — maker of the popular snacks Cheetos, Doritos and Lay’s potato chips — announced Tuesday it will ...

Lay’s says 42% of customers didn’t know chips are potatoes

According to Lay’s, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. The snack giant ...

Lay’s chips gets makeover: No artificial flavors or colors by end of year

Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new ...
Kotaku

Lay’s Says 42 Percent Of People Didn’t Know Its Potato Chips Were Made From Actual Potatoes

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...
Kiii3 News

Lay's new makeover: Company redesigns chip bags and overhauls ingredients

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...
NBC Washington

Lay's rebrands because customers apparently didn't know chips were made with ‘real potatoes'

A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...