Halfway through 2025, Ford Motor Company is finally catching on. It just dropped the SUV’s MSRP by $10,040. What was a $90,035 SUV is now down to $79,995—if you factor in Ford’s other current ...

Despite tariffs and inflation, the 2025 Ford Bronco Raptor flagship performance off-road SUV currently retails way lower than ...

Ford Motor Co. reported a 16% gain in May sales, completing a streak of sales surges this year. Ford's strongest sellers were ...

Ford quietly reshuffled the 2025 Bronco lineup with a few price drops, disappearing trims, and one long-lost model making a ...

While the big-dog Bronco might be getting a hefty price cut, other trims are getting more expensive. As first reported by ...

Ford is always quick to announce incentives just when it looks like automakers can’t afford to take any more hits, and now it ...

H alfway into the 2025 model year, Ford is making a massive $10,000 adjustment to the price of its dune-crushing Bronco ...

With the Wildtrak trim gone, the highest-performance four-door Bronco not named Raptor is the $53,075 Badlands. The two-door, ...

As we reported in April, the 2025 Ford Bronco lineup was culled, resulting in some expensive entry points depending on what customers wanted.If it was a 2-door V6 Bronco, well, the entry point was ...

The baddest Raptor out there is still significantly more expensive than its launch price even after a $10,040 decrease for ...

Ford has implemented changes to the pricing for the Bronco SUV, and while many trims are getting more expensive, the Raptor ...