Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

Having hundreds of XII logos emblazoned sideline to sideline on the basketball court being used for the Big 12 tournament has ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...

The Big 12 remains the most upwardly mobile power conference in college football, which makes the race for a College Football ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

The Big 12 delivered one of the most thrilling races for a spot in the conference title game last season, with more than half of the league teams still in contention for a trip to AT&T Stadium in ...

Athlon Sports’ Kyle Wood ranks the strength of schedule for the league's 16 schools from easiest to toughest. The Big 12 was the conference of chaos a season ago. Preseason top-25 teams such as ...

KANSAS CITY, Mo. (KCTV) - As the Big 12 Conference continues its existence as a 16-team league, the league’s commitment to Friday night football as a weekly entity is growing. On Friday ...

Tyi Skinner had 25 points to lead Arizona State, which has lost 12 straight ... The Big Ten and Southeastern Conference will push for changes in the way College Football Playoff teams are seeded ...

Arizona State is already shaping up to be a major contender in the Big 12 next season, but now there’s even more reason to ...

The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court ...