Why India’s e-commerce giants are betting big on content commerce

Online marketplaces are increasingly looking to engage buyers through videos, livestreams and creator content as growth slows. Yet, analysts warn the format may remain niche. Here's ...
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Flipkart bets on Gen-Z: Short-form video, creator studios, AI to power next-gen commerce

Flipkart is reimagining the future of online shopping by turning to India's most influential and fast-evolving consumer cohort: Gen Z. In an exclusive interview with Business Today, Ramesh Gururaja, ...
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Flipkart’s AI Vision: Sandhya Kapoor on Building an Intelligent, Trustworthy, and Inclusive E-Commerce Ecosystem

As AI transforms industries worldwide, e-commerce platforms like Flipkart are harnessing intelligent technologies to redefine online shopping in India. We spoke with Sandhya Kapoor, Senior Vice ...
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Quick Commerce race heats up in 2025: Amazon, Flipkart set to challenge Blinkit, Swiggy in India

India's Quick Commerce market is all set for a high-stakes showdown in 2025, as new players are planning to enter the fray.