Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, when many brands had concerns about hate speech on the platform.

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

Amazon is boosting its advertising spend on X, a year after many brands sought to leave after Elon Musk took ownership of the social media platform, according to the Wall Street Journal. The move comes weeks after Amazon executive chairman Jeff Bezos was seen socializing with the Tesla CEO and X owner during President Trump’s inauguration.