Direct mail continues to prove itself as more engaging and profitable. Positioning it as part of an integrated strategy can unlock powerful results.

The rise of AI summaries and search means website traffic is dropping for many. This simple strategy brought my company ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Talking with a friend the other day about our industry, I said that staying on top of everything that's going on is “like drinking from a firehose.” Real original, right? Maybe it's an old cliche, but ...

By Prof. Samuel Larteywww.pefghana.orgJust as financial technology has transformed payments, lending, and financial inclusion, marketing technologies have quietly become one of the most powerful ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

From Chase to Citibank, lenders are dangling bonuses worth hundreds - and sometimes more than $1,000 - for people willing to move their checking account.

Fourth Quarter 2025 Revenue of $55.4 million. Full Year Revenue of $235.1 million. Continued Execution on Cost Reduction Initiatives and Strategic Investments in Sweepstakes and C ...

Q4 2025 Earnings Call March 5, 2026 4:30 PM ESTCompany ParticipantsAllan Kells - Vice President of Investor RelationsSean Duffy ...

Vera Bradley, Inc. (NASDAQ:VRA) Q4 2026 Earnings Call Transcript March 12, 2026 Vera Bradley, Inc. beats earnings expectations. Reported EPS is $0.09239, expectations were $0.01. Operator: Greetings, ...

Morgan Stanley Technology, Media & Telecom Conference 2026 March 5, 2026 2:30 PM ESTCompany ParticipantsSpencer Rascoff - ...