In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

The Society for Cinema & Media Studies, founded in 1959, is a professional organization of film and television scholars with over 1,000 members in the United States, Canada, and other countries ...

and the Allied States Association of Motion Picture Exhibitors, which goes back to the 1920s. Those at Cinema United like to say that "we’re not a Hollywood industry. We’re a Main Street ...