Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

USC Trojans star guard JuJu Watkins is adding another NIL deal to per portfolio. Watkins is joining Mondelez in their March ...

Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.

Find out how the Arizona men's basketball team is prepping for its quarterfinal matchup in the Big 12 Tournament. Go behind ...

I’m really excited for this deal and I think it’s a great time to have it come out, during March Madness – the biggest time in college basketball.” After being “drafted” by the RITZ brand, Caleb ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

We're less than two months removed from the longest college football season in history. Changes are coming to the sport we ...

Seahawks defensive end DeMarcus Lawrence met with media to discuss why he chose to come to Seattle, what he is going to bring ...

I wouldn’t cross the Raiders off yet,” a high-ranking AFC executive told Yahoo Sports. It reflects a new reality for quarterback-desperate NFL teams — and the resultant white-hot spotlight that's now ...