The Texas Tech Red Raiders hope to reach the Final Four as they prepare to face the Florida Gators on Saturday.

In the fast-moving world of college sports, few moments are as thrilling as a buzzer-beater in March Madness. But for Texas ...

The world of name, image and likeness deals move fast, especially when it comes to March Madness. On Saturday, the Red Raiders will face the No. 1 seeded Florida Gators for the right to play in ...

By forcing OT in the Kansas State women's basketball March Madness game against Kentucky, Serena Sundell got a nice NIL ...

That important shot helped the K-State women’s basketball team eventually win 80-79 in overtime, and it opened the door for Sundell to land a NIL deal with Buffalo Wild Wings. Someone associated ...

But for Texas Tech’s Darrion Williams, that excitement turned into something even sweeter: an NIL deal with Buffalo Wild Wings. The partnership highlights the growing trend of student-athletes ...

Buffalo Wild Wings is offering free food with purchases ... Starting March 31, the chain will release a deal every week or so during the month of April where you can get a free item with a minimum ...

Buffalo Wild Wings built an entire March Madness advertising campaign a few years ago on overtime games, so it should come as no surprise that when the Kansas State women's basketball NCAA ...