The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

Milos Uzan had a career-high 25 points as the top-seeded Cougars rallied in the second half to beat No. 3 seed Arizona 72-64 ...

Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of jokes for college basketball fans.

With eight teams expected to be tournament-bound on Selection Sunday, the later rounds of the Big 12 Tournament could be a ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

The Big 12 Conference decided to do something different with its basketball court for the conference tournaments this year ...

similar to the Big 12's "XII" logo. Here's how social media reacted to the Big 12 tournament's court design, which debuted ...

featuring black baselines and sidelines and the Big 12 logo splashed across center court. The product is cool or crass, awesome or ugly, depending on who you ask, yet there appeared to be precious ...

For much of the past decade, the Big 12 has been the premier conference in men's college basketball, with a level of talent and depth that few, if any, leagues nationally can match. After the ...

Where things stand in the Big 12 football power rankings as the 2025 spring practice period gets underway across the conference. College football isn’t known for its competitive balance ...

KANSAS CITY, Mo. (AP) — Addy Brown scored 41 points, third-most in Big 12 Tournament history, and Iowa State shook off Arizona State 96-88 on Thursday in the second round. Her total trails just ...

"I'm a big believer that you always get what you are willing to invest," Farke added. "Daniel is an outstanding player, special with his skills, but what has at least the same importance is his ...