In a likely attempt to satisfy current shareholders and deal with increased content production and licensing costs, Netflix is increasing pricing for most of its plans, worldwide.

Netflix is increasing prices for most of its plans in Canada, according to its latest Q4 shareholder letter from today. The streaming service saw revenue up 16% year-over-year to $10.2 billion US, while it now has 301.

Netflix is raising prices, a disclosure made in its fourth-quarter earnings report, which showed live events driving its biggest subscriber gain in history. Why it matters: The streaming giant bet big on its first two NFL games and a boxing match between Mike Tyson and Jake Paul in the fourth quarter — plus a new season of the scripted show "Squid Game.