BI moving to a proactive, AI-augmented future By Staff Writer, ITWebJohannesburg, 15 Sept 2025Cailin Perrie, intermediate data solutions engineer at Entelect. The rise of artificial intelligence (AI) ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Fox chief technology officer Melody Hildebrandt and Tubi chief marketing officer Nicole Parlapiano offer 5 AI tips.

In the last five years, we've seen some significant advances in marketing technology. One byproduct of those advances is that B2B marketers are hyper-focused on lead generation. And once we found ...

You know what’s funny about the Power BI world? Everyone’s obsessed with building the perfect star schema and crafting elegant DAX measures, but nobody wants to talk about why most enterprise ...

play videoSamuel Okudzeto Ablakwa is the Minister of Foreign Affairs The Minister of Foreign Affairs, Samuel Okudzeto Ablakwa, has unveiled a list of selected Key Performance Indicators (KPIs) ...

Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...