To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Fox chief technology officer Melody Hildebrandt and Tubi chief marketing officer Nicole Parlapiano offer 5 AI tips.

Across Europe, employees are facing growing pressure to demonstrate to senior leadership that they can master the latest ...