Netflix subscribers will see a noticeable jump in their monthly subscription fees, as the streaming company revels in new viewership. In a letter to shareholders on Tuesday, the company announced it increased prices across most plans in the U.S., Canada, Portugal and Argentina.
A strong slate of recent original shows and live events is likely to have encouraged people to sign up for the streaming service.
Netflix Inc. may have a hard time topping its mammoth 2024, but Wall Street is optimistic about offerings that include major names in entertainment and sports.
The streaming giant hosted its record-breaking boxing match between Jake Paul and Mike Tyson, and its first ever NFL games, in the quarter.
Netflix added nearly 19 million subscribers during the holiday-season quarter to help propel its earnings beyond analysts’ projections, signaling that the video streaming service’s expansion into live programming is paying off.
We enter 2025 with strong momentum,” Netflix said in its note to investors, saying it added a record 41 million subscribers in 2024 and re-accelerated growth.
According to the latest earnings reports, the company announced that they are adjusting prices after reporting its biggest-ever subscriber jump.
Netflix has increased subscription prices in the US, Canada, Portugal, and Argentina, and reported record subscriber growth in Q4 2024
The other tiers of service have seen price hikes before. Netflix last raised the price of its Standard plan in January 2022, upping the monthly cost to $15.49 from $13.99. The company increased the cost of its Premium tier by $2 to $19.99 a month in 2022 and then raised it again in October to $22.99.
The two boxers, who previously competed against one another in a massive bout last year, were captured together amid a jovial encounter during the inauguration, with Paul hoisting Tyson atop his shoulders as other attendees cheered on.
The strong subscriber gains come as the streamer ended 2024 with two back-to-back NFL games, a successful "Jake Paul vs. Mike Tyson" boxing match, and the return of "Squid Game." To that end, the company said price hikes will be hitting the service — which analysts had consistently teased heading into the print.