Amazon Prime Video seems to be looking to continue utilizing generative artificial intelligence, even after failing time and time again with it.

Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t want to depend solely on Amazon may rely more on The ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, marketers in 12 markets, including Australia, Japan ...

Amazon quietly built an insurmountable CTV empire, striking deals with Roku, Disney, and the recently announced Netflix partnership. AMZN's advertising segment, now over 10% of sales and 30% of operating profit, is accelerating, yet it still suffers from ...

Colin Jost is moving to Netflix. The Saturday Night Live star has officially confirmed that he will host the second season of Pop Culture Jeopardy! after it made a shock move from Amazon to Netflix. Netflix picked up the second season in October and Jost was in talks to return but those talks have now

Netflix is often regarded as the "king of streamers", but it's Amazon Prime who's changed the game thanks to hefty spending.

Record-setting NFL games lifted streaming to a new high. The post Netflix, Amazon NFL Games Lift U.S. Streaming Record to New Peak appeared first on Front Office Sports.