Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver ...

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...

CMO Kory Marchisotto explains how the brand’s telenovela-inspired ads and Bad Bunny’s upcoming halftime show dovetailed in a new campaign.

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary or movie. Sure, streaming and on-demand programming changed how consumers ...

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” ...

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on ...