Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

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A city’s skyline is more than just its architecture; it is a reflection of its culture, energy, and identity. Among the visible elements shaping this urban aesthetics is out-of-home (OOH) advertising.

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of ...

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Publicis Sapient has launched a new focus area in India to help global enterprises to build, scale, and transform their global capability centres (GCCs). According to the digital business ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...